White Matter Brain Cancer Trust 2017

Objective:

To host an exclusive gala dinner and fundraising event in Wellington for the White Matter Brain Cancer Trust and to provide a platform to increase awareness, foster engagement and generate donations.

Activity:

360 Degree Events was engaged for the second year to design and produce a fundraising event and celebration to reach a new audience of supporters in Wellington.  To stand apart from other charity events, the White Bow Tie Soiree brand was designed to provide a visual motif of support.  Guests were sent their own white satin bow tie and were encouraged to wear it as a symbol of their support for the Trust. 

The venue for the 2017 White Bow Tie Soiree was the Intercontinental Hotel, Wellington where guests enjoyed a three-course meal, fundraising auction and live entertainment.

The charity auction featured unique experiences, holiday packages, sporting memorabilia and artwork, sold under the expert hammer of Harcourts Grenadier Auctioneer, Ned Allison.

Result:

180 invited guests enjoyed an evening of fine food, wine and entertainment and participated in a lively charity auction.  The sell-out event raised more than $106,000.00 in support of the White Matter Brain Cancer Trust.