Makita Roadshow

Objective:

To facilitate the Christchurch event in the nationwide trade show for suppliers and tradespeople and to showcase a new product range for Makita.  

Activity:

360 Degree Events was engaged to coordinate the event including appropriate venue selection, the floorplan design, presentation format, demonstration stations and refreshments. 

The response to the invitations was so overwhelming, the event was reshaped and adapted to host a large increase in guest numbers. 

The tools were displayed in a hosting zone with separate theatre style presentation area and spacious demonstration space.  Guests were also treated to refreshments from Vbase’s food and beverage selection.

Result:

The 400 plus tradespeople enjoyed the opportunity to preview the new Makita range including live demonstrations and informative talks and had the opportunity to network and strengthen relationships with colleagues in a welcoming environment.