Canterbury Hockey - Striking Gold

Objective:

To celebrate and launch the book ‘Striking Gold’ by Suzanne McFadden at a Gala Dinner in support of Canterbury Hockey. 

Activity:

360 Degree Events was engaged to provide event and project management services to coordinate and deliver a high quality, unique event to celebrate past achievements,

to create a buzz about future initiatives, to acknowledge forthcoming Olympic representation and to launch the book ‘Striking Gold’ by Suzanne McFadden.  This work included developing a ‘brand’ for the event from invitations, tickets and menus through to A/V, theming and online materials.

The Transitional Cathedral was the venue for the Gala Dinner which also featured facilitated talk-show style, stage-based interviews and guest speakers relating to the book.  500 copies of the book were then available for purchase on the night, with the proceeds from the sale of these books contributing to the fundraising efforts of Canterbury Hockey.

Result:

260 invited guests enjoyed an evening of fine food, wine and entertainment with Olympic Gold Medal winning guests and connected with the wider hockey community.